6 ways to keep your customers safe and happy


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London, UK, January 31, 2022 McapMediaWire Boat rental is one of the most demanded businesses today. Along with the wide range of benefits boating provides, the onset of the pandemic has made boating one of the best leisure activities one can enjoy without exposing themselves to too much illness. Additionally, it is one of the companies attributed to the growth of experience economies worldwide.

Suppose you plan to run or already run a boat rental business. In this case, you need to identify how to consistently attract customers. One of them is to keep your customers safe and happy. To this end, here is an article to guide you. So read on.

  1. Provide clear direction for the boat trip

Of the many offers, a boat rental company should provide. This may involve safety protocols and reminders, including:

  • correct wearing of life jackets
  • take a boating safety course, especially for people who handle boats
  • safe browsing speed
  • familiarization with safety devices, such as fire extinguishers, flares and safety buoys

Additionally, the orientation could also include things to do after a boating accident to give ideas about this circumstance. This may include administering first aid, contacting the authority or owner of the boat, and legal persons, such as Sadaka Lawyers or other nearby law firms.

Apart from these, the orientation may also include an explanation of your company’s terms and regulations. You can also explain every detail of the rental agreement. This way you can clearly discuss their responsibilities as a tenant and what their responsibilities are, if in any case they incur damages.

  1. Collaborate with other marina businesses

Working with other companies opens the door to more opportunities. You could partner with a seafood restaurant or hotel that you could advertise in your business. You can also research dive tutoring companies that can help you provide more activities for your tenants.

In return, your partners can also advertise your boat rental to their customers for an extended area of ​​intervention. For best results, you can offer service packages in conjunction with other companies that would likely cost less if used in promotional offers.

  1. Provide top notch boats

The lifeblood of any boat rental business is its boat. If you own one, you may need to invest in different types of boats, so your customers have a wide range of options. The more choices you offer, the more unique your customers’ browsing experience will be. Moreover, the sheer number of ships sends the message that you are a credible company and capable of chartering on a large scale.

If you want to invest in the best boats that will pique the interest of your customers, here are some suggestions:


This is one of the most acceptable options for international sites. This could accommodate a lot of guests at the same time and the potential for higher rental rates due to its size and comfort. However, yachts are generally expensive and may require more rigorous maintenance. But if you have the budget, yachts are great investments you won’t regret.


This option is ideal for people who are looking for instant diving spots, including scuba diving. Apart from its recreational purpose, the authorities could also rent this craft for rescue purposes, as it could quickly cross the waves with ease.

By choosing a speedboat, you can check its seaworthiness, speed and ease of driving. Additionally, you need to consider its capacity and features.

Also, don’t forget to research if it’s easy to maintain, and make sure basic parts are readily available if you run into any mechanical issues in the future.


These types of watercraft are perfect for large groups, such as families. Generally it has a capacity of 6-10 people, but more prominent types might have more. One of the best features of bowriders is their ability to add party and water sports features that many tourists appreciate. When choosing a bowrider, you can consider its power (thanks to its outboard motor), storage space and ease of use.

Wakeboard & Ski Boat

Since its function is to pull a water skier, you can look for a high-powered boat. You may not have a large deck, as fewer people on board are ideal for this activity. In addition to what you need to check, you can consider the ease of handling and the durability of the watercraft.

Offer gifts and discounts

Besides collaborating with other businesses, you can offer discounts and freebies yourself. During high seasons, you can offer discounts on rental prices, especially if tenants are repeat customers or rent in bulk.

In low season you can also offer a cheaper rental matrix. In addition, your company can launch special events, such as free trainings on boat launchdiving, boat and sea safety

survival techniques. These promotional events are surefire marketing strategies that can boost customer retention, new customer referrals, and increased revenue.

  1. Consider hiring experienced staff

Although hiring newbies can save you money, employing experienced staff will likely save you time and effort. As a result, you could put them to work as soon as your business is ready. To define the experience, you can take into account the different experiences of the staff as a diver, boat captain, trainer and customer representative in a boat rental company.

Despite the experience of your staff, you may need to constantly train them to make them more versatile in their work. If possible, you can hone and develop your team’s skills so that they can perform at their best in any position assigned to them.

  1. Invest in security

Besides safety training, you may need to consider purchasing safety equipment to place in your watercraft and also in your business premises. With this in mind, you need to purchase high quality buoys, flares, lights, fire extinguishers and radios. As most of them have expiration dates, remember to check them regularly and replace them if necessary.


As the saying goes, “Success is not the key to happiness, but happiness is the key to success”. As part of your boat rental business, satisfying your customers strengthens your bond with them, which results in satisfaction, customer loyalty and a strong chance of business growth. Other than that, the security of their browsing experience is an additional factor to consider.

The ideas in this article could help you achieve those goals, although these tips won’t guarantee overnight success, keeping your customers happy can help your boat charter business thrive in the long run.

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